SOHO MATT 30X90 WHITE-BODY WALL TILE BY PROCONCEPT

Soho matt 30x90 white-body wall tile by ProConcept

The Soho matt 30x90 white-body wall tile by ProConcept interprets the aesthetics of cement through a soft, balanced and contemporary approach. The Soho collection is based on neutral-toned surfaces designed to bring serenity to interiors, moving away from excessively industrial cement looks to offer a warmer solution that integrates easily into both residential and commercial projects.

This product page focuses specifically on the Soho Matt wall tile in the commercial 30x90 cm format, with an actual manufacturing size of 29.5x90 cm, together with the decorative possibilities offered by Soho Decor Matt. The white-body range is available in White, Pearl and Beige, making it possible to work with different levels of brightness and warmth while maintaining the same cement-effect design language.

The elongated format, matt finish and neutral colour palette make Soho particularly suitable for bathrooms, kitchens, bedrooms, living rooms, entrance halls, hotels, restaurants, shops and interior-design projects where a contemporary yet sufficiently neutral surface is required to remain timeless over the years.

A delicate interpretation of the cement effect

ProConcept presents Soho as a reinterpretation of the essence of cement through a more delicate aesthetic. The collection aims to create interiors characterised by warmth, balance and serenity, using soft neutral tones combined with minimalist-inspired textures.

This concept makes it possible to introduce the mineral appearance of cement without necessarily reproducing the colder or more industrial image traditionally associated with this material.

The result is a wall covering that can act as an architectural background and combine naturally with timber, stone, marble, metal, fabrics, paint and practically any colour palette.

30x90 white-body format

The Soho wall-tile version is developed in the commercial 30x90 cm format, corresponding to an actual size of approximately 29.5x90 cm.

Its rectangular geometry makes it possible to create walls with a broad, contemporary module while visually reducing the number of grout lines compared with smaller formats.

The tile can be installed horizontally to reinforce the visual width of the wall or vertically to emphasise height, adapting the direction of the format to the geometry of each project.

White-body wall tile

The Soho 30x90 version is manufactured as a white-body ceramic tile specifically designed for interior wall covering.

This characteristic distinguishes it from the porcelain versions of the Soho collection used for floors and walls in other formats.

This product page focuses exclusively on the 30x90 white-body solution, designed to create vertical surfaces with a uniform and contemporary cement aesthetic.

Matt finish for a more natural aesthetic

Soho is presented in this format with a matt finish. The absence of intense reflections reinforces the mineral character of cement and creates a calmer appearance.

The matt surface is particularly suitable for projects where an elegant wall is required without excessive reflections from lighting.

It also makes the collection easy to combine with natural materials such as timber, stone and woven fibres, as well as black or warm metals.

Soho White Matt 30x90

Soho White Matt is the lightest option in the range and makes it possible to create bright walls without relying on a completely flat white.

The cement inspiration introduces visual depth and keeps the surface within a mineral and contemporary aesthetic.

White is particularly suitable for smaller bathrooms, kitchens, bedrooms and interiors where natural light should be enhanced and the visual sense of space increased.

Soho Pearl Matt 30x90

Soho Pearl Matt introduces a highly versatile intermediate shade. Its neutral character makes it possible to create contemporary interiors where the wall covering supports the overall design without becoming excessively dominant.

Pearl combines especially well with white, black, grey, timber and natural tones.

It can be used in bathrooms, kitchens, living rooms, bedrooms and commercial projects where a slightly more pronounced mineral base than White is desired.

Soho Beige Matt 30x90

Soho Beige Matt offers a warmer interpretation of the cement effect. The beige shade softens the mineral character and makes it easier to create welcoming interiors.

It is particularly suitable for combinations with natural timber, beige stone, woven fibres, off-white, sand, terracotta and warm metals.

Its balance between cement and warmth allows it to be used in contemporary projects as well as Mediterranean- or nature-inspired interiors.

Three colours for different interiors

The availability of White, Pearl and Beige makes it possible to adapt Soho to different levels of brightness and colour temperature.

White creates the brightest interiors. Pearl introduces a slightly deeper neutrality. Beige provides a warmer and more enveloping atmosphere.

All three options share the same design philosophy, allowing them to be used in different rooms within the same project while maintaining a common aesthetic identity.

Soho Decor Matt 30x90

The white-body collection is completed by Soho Decor Matt, a decorative proposal that introduces texture and personality within the same cement-effect universe.

The decorative version is available in White, Pearl and Beige, allowing it to coordinate with the corresponding Soho Matt base tiles.

This makes it possible to combine more neutral surfaces with decorative areas within the same room without introducing a completely different material.

Base and decor within the same collection

One of Soho’s most interesting possibilities is the combination of Soho Matt and Soho Decor Matt.

The base tile can be used on the principal walls while the decorative version is reserved for a selected area, creating visual hierarchy without changing the colour range.

This strategy is especially useful in bathrooms, where the decor can highlight the basin or shower, as well as in kitchens or commercial spaces where a focal point is required.

Contemporary bathrooms with Soho

The cement effect is especially well suited to bathrooms because of its mineral and architectural appearance. Soho develops this concept through softer and more balanced tones.

White can be used in bathrooms where brightness is the priority. Pearl creates a more neutral and urban atmosphere. Beige introduces warmth and combines especially well with timber furniture.

The 30x90 format makes it possible to cover walls with a broad and visually ordered module.

Basin walls

Soho can be used behind the basin to create a contemporary background for wall-mounted furniture, mirrors and lighting.

The neutrality of the collection allows white, black, timber or more strongly coloured furniture to be introduced without creating an excessively busy composition.

Soho Decor Matt can be reserved for this area when greater prominence is required compared with the remaining walls.

Shower areas

In projects where Soho is used in shower areas, the elongated format makes it possible to create broad surfaces and visually organise the wall.

The Soho Matt base can be used on the principal walls and Decor Matt on a selected area to introduce variation.

The installation should be planned in advance, taking taps, niches, shower screens and other elements into account to avoid unbalanced cuts.

Bathrooms with timber

The combination of cement effect and timber balances two complementary design languages: the mineral character of Soho and the warmth of wood.

White and Pearl combine with pale and medium oak tones to create contemporary interiors. Beige can be used with natural timber to reinforce a warmer and more organic aesthetic.

Timber can be introduced through bathroom furniture, doors, worktops, shelving or wood-effect flooring.

Kitchens with cement-effect wall tiles

Soho can be used in kitchens to create neutral walls capable of integrating with furniture and worktops in very different styles.

White works well with dark or timber cabinetry. Pearl combines with white, grey and black kitchens. Beige provides a warmer base for timber furniture or natural colours.

The cement effect helps maintain a contemporary aesthetic without relying on an excessively pronounced graphic.

Open-plan kitchens

In open-plan kitchens, Soho’s neutrality helps create a visual connection between the work area and the living or dining room.

The wall covering can act as a discreet background while a continuous floor throughout the space provides visual unity.

This characteristic is especially useful in homes where the kitchen, dining room and living room form one open space.

Living rooms with cement-effect walls

Ceramic wall coverings do not have to be limited to bathrooms and kitchens. Soho can also be used on living-room walls to create surfaces with a stronger architectural presence.

A wall behind the sofa, television area or decorative feature can be covered with Soho to introduce the mineral aesthetic of cement.

The matt finish helps the surface integrate naturally with fabrics, timber and furniture in different styles.

Contemporary bedrooms

Soho can be used in bedrooms as an alternative to paint, wallpaper or other decorative wall coverings.

A wall behind the bed can become a cement-effect ceramic headboard, especially when combined with indirect lighting and soft fabrics.

White provides greater brightness, Pearl creates a neutral atmosphere and Beige introduces a warmer feeling.

Entrance halls

In entrance halls, Soho can be used to create an ordered and contemporary first impression.

Its neutral aesthetic allows it to combine with mirrors, console tables, lighting and decorative elements without overloading the composition.

The orientation of the format can be adapted to the proportions of the wall to emphasise either height or width.

Hotels and contract projects

Soho’s neutral colours and contemporary language allow the collection to be incorporated into hotels, apartments, reception areas and other contract projects.

White, Pearl and Beige can be used to create different atmospheres while maintaining the same overall aesthetic line.

Combining base and decorative tiles makes it possible to differentiate areas without leaving the collection.

Restaurants and hospitality spaces

Soho can be used in restaurants, cafés and other hospitality interiors where a contemporary aesthetic that combines easily with furniture is required.

The cement effect works especially well with timber, black metal, warm lighting and fabrics in natural tones.

Soho Decor Matt can be reserved for reception areas, counter backgrounds or selected walls requiring greater personality.

Shops and professional spaces

In shops, offices, clinics, beauty centres and other professional interiors, Soho provides a neutral base on which the identity of the project can be developed.

The absence of a dominant graphic allows furniture, products, lighting and corporate colours to stand out.

White creates brighter interiors, Pearl provides neutrality and Beige can soften spaces where a more welcoming atmosphere is required.

Combining with natural timber

Timber is one of the most natural complements to a cement-effect wall tile.

The contrast between a mineral surface and a warm material creates visually balanced interiors. Pale oak adds brightness, while walnut and darker woods create more intense compositions.

Timber can be introduced through furniture, doors, panelling, shelving and other elements within the project.

Combining with wood-effect flooring

Wood-effect flooring can be used alongside Soho to retain a ceramic flooring solution while visually adding greater warmth to the interior.

This combination is especially attractive in bathrooms, kitchens, bedrooms, hotels and commercial projects.

White and Pearl create a cooler contrast with timber, while Beige establishes a warmer chromatic relationship.

Combining with stone

Stone and cement share a mineral design language that makes it possible to create highly coherent interiors.

Pale stone combined with White creates bright spaces. Pearl works especially well with greys and neutral stones. Beige relates naturally to limestone, travertine and sand shades.

Greater graphic richness can be concentrated on the floor while Soho keeps the walls calmer.

Combining with marble

Soho can be combined with marble-effect surfaces to balance rich veining with a more restrained cement background.

White marble maintains a bright composition. Black or strongly contrasting marble creates more sophisticated interiors.

Soho’s neutrality helps prevent the complete project from becoming excessively graphic.

Combining with black

Black reinforces the contemporary aesthetic of cement and can be introduced through taps, shower screens, profiles, lighting or furniture.

With Soho White, it creates a defined contrast. With Pearl, it produces a more urban composition. With Beige, it establishes a relationship between warm and dark elements.

The amount of black should be adapted to the dimensions and available light within each room.

Combining with warm metals

Brass, bronze and golden finishes can be used to introduce a sophisticated touch to the cement effect.

These finishes work especially well with Beige, although they can also be used with White and Pearl to create a stronger contrast.

Metals can appear in taps, profiles, lighting, handles and smaller accessories.

Combining with natural colours

Soho’s neutrality allows greens, terracotta, blues, sand tones and other nature-inspired colours to be introduced.

These colours can appear through furniture, fabrics, paint or decorative elements.

The cement effect acts as a stable background that allows the decoration to change over time without replacing the wall covering.

Soho in minimalist interiors

Soho’s philosophy fits especially well with minimalism thanks to its soft shades, matt finish and cement inspiration.

The wall covering can be combined with simple furniture and a limited material palette to create ordered interiors.

Decor Matt can be used selectively to introduce texture without breaking the overall simplicity of the project.

Soho in contemporary interiors

The rectangular format, cement effect and neutral colours make Soho particularly easy to integrate into contemporary projects.

It can be combined with timber, stone, glass, metal and monochrome surfaces to develop architectural compositions.

The choice between White, Pearl and Beige makes it possible to control the overall brightness and warmth of the project.

Soho in Mediterranean interiors

Soho Beige is especially attractive in Mediterranean interiors when combined with pale timber, sand tones, natural fibres and plants.

White can be used to increase brightness, while Pearl introduces a slightly more urban interpretation.

The mineral aesthetic of cement can coexist with natural materials without losing its contemporary character.

Soho in industrial interiors

The cement inspiration makes Soho suitable for industrial-style projects, especially when combined with black metal, timber and darker shades.

Pearl is particularly appropriate for this type of environment because of its greyish neutrality.

Using a softer base prevents the industrial style from becoming excessively cold or visually heavy.

Horizontal installation of the 30x90 format

Horizontal installation helps visually reinforce the width of walls and works especially well with furniture, worktops and other longitudinal elements.

This orientation can be used in bathrooms, kitchens, living rooms and on larger walls.

Before installation begins, the distribution of the pieces should be studied to avoid excessively narrow cuts at the edges.

Vertical installation of the 30x90 format

Vertical installation emphasises the height of the wall and can be used to create a more slender appearance.

It is especially attractive in showers, narrow walls, entrance halls and areas where visual verticality should be increased.

The position of doors, furniture, mirrors and fittings should be taken into account during the layout planning.

Combining Soho Matt and Soho Decor Matt

The base and decorative versions can be used together to create a composition with different levels of visual intensity.

Soho Matt can cover the principal walls while Soho Decor Matt is reserved for one specific surface.

Keeping the same colour in both references helps create a natural transition between the smooth and decorative areas.

Choosing the wall-tile colour

The choice between White, Pearl and Beige should take into account the amount of light, flooring, furniture and the atmosphere desired.

White is the brightest alternative, Pearl provides balance and Beige introduces greater warmth.

It is advisable to evaluate samples within the actual room because lighting can alter the final perception of each shade.

Choosing the grout colour

Grout close to the shade of the wall tile helps maintain a more visually continuous surface.

Contrasting grout emphasises each piece and makes the 30x90 module more visible.

For a minimalist aesthetic, a shade integrated with White, Pearl or Beige is generally the most coherent solution.

Planning grout lines and cuts

The elongated format requires preliminary planning to achieve a balanced distribution.

Doors, corners, electrical sockets, taps, niches and furniture should be considered before cuts are made.

Planning helps avoid pieces that are too small in highly visible areas and improves the final installation result.

Preparing the substrate

Before Soho is installed, the substrate must be clean, stable, dry and correctly levelled.

Flatness is especially important with elongated rectangular formats to achieve regular alignment between pieces.

Adhesives and installation materials should be selected according to the substrate, wall-tile type and the specific conditions of each project.

Calculating the required material

To calculate the order, measure the complete surface to be covered and add an additional allowance for cuts, possible breakage during installation and future repairs.

The required quantity will depend on the geometry of the walls and the number of corners, doors, niches and other elements requiring cut-outs.

Keeping several pieces from the same batch after the work has been completed is also recommended.

Sold in complete boxes

Ceramic material is sold in complete boxes, meaning the final purchased quantity may slightly exceed the calculated net surface.

Each reference should be calculated separately when different colours or Soho Matt and Soho Decor Matt versions are combined.

Before confirming the order, the total quantity should be checked to ensure it includes the allowance required to complete the installation correctly.

Checking the product before installation

Before installation begins, the labels on the boxes should be checked to confirm that they correspond to the ordered model, colour and format.

It is especially important to distinguish correctly between Soho Matt base tiles and Soho Decor Matt references when both are included in the same project.

The pieces should be inspected before installation and any visible issue should be resolved before the material is fitted.

Post-installation cleaning

After installation, adhesive and grout residues should be removed correctly.

The products used must be compatible with matt ceramic wall tiles and should not create films that visually alter the surface.

Appropriate cleaning restores the true appearance of the cement effect and allows the White, Pearl and Beige shades to be appreciated correctly.

Routine maintenance

Everyday maintenance should be carried out using products suitable for ceramic surfaces.

Abrasive substances or products capable of leaving visible residue on the matt finish should be avoided.

Regular cleaning helps preserve the chromatic neutrality and calm aesthetic that characterise the collection.

Soho matt 30x90: white-body wall tile by ProConcept

The Soho matt 30x90 white-body wall tile by ProConcept offers a soft and contemporary interpretation of cement based on neutral shades, minimalist textures and an aesthetic designed to bring balance to interior spaces.

The wall-tile range allows a choice between Soho White Matt, Soho Pearl Matt and Soho Beige Matt, together with the corresponding Soho Decor Matt references, providing different combination possibilities within the same project.

Its commercial 30x90 format, with an actual size of 29.5x90 cm, matt finish and white-body construction make Soho particularly suitable for bathrooms, kitchens, living rooms, bedrooms, hotels, restaurants, shops and professional projects.

A collection designed for those seeking the architectural aesthetics of cement but preferring a warmer, more balanced and versatile interpretation that combines easily with timber, stone, marble, metals and a wide variety of colours.