PORCELAIN STONEWARE WOOD EFFECT LAR MATT ITT

Natural warmth and contemporary elegance – LAR Collection by ITT Ceramic

The LAR collection by ITT Ceramic captures the essence of wood-effect porcelain stoneware, combining refined aesthetics with technical excellence. Inspired by the finest natural woods, this series merges the organic charm of timber with the durability and resistance of high-performance porcelain, creating versatile surfaces for both residential and commercial projects. LAR brings warmth, balance and sophistication to every space.

Design and decorative finishes

The collection includes a range of geometric and linear décors that enhance its design possibilities:

• LAR ODA MATT – a geometric parquet-inspired décor with diamond pattern and a soft matte finish, available in Maple, Natural and Honey tones.
• LAR DECOR MATT – a linear, brushed-wood style design that brings movement and visual continuity, also in Maple, Natural and Honey.

Both versions feature a subtle relief and exceptional graphic realism thanks to ITT Ceramic’s high-definition digital printing technology.

Formats and technical performance

LAR offers multiple formats to suit the needs of modern architecture:

• 60x120 cm (Decor) – perfect for walls or feature zones, where the ODA and DECOR designs add depth and style.
• 20x120 cm – the classic wood-effect plank format for floors and walls, available in Matt and Grip finishes across the Maple, Natural and Honey colours.
• 25x150 cm – an elongated large format for greater visual continuity and architectural expression, also in Matt and Grip versions for all three tones.

All models belong to group BIa (dry-pressed porcelain stoneware), with water absorption below 0.5% and excellent resistance to wear, abrasion and climate changes. The Grip R11 finish ensures a reliable anti-slip surface, ideal for wet areas, terraces or commercial environments.

Natural colours and surface variation

Each tone reflects the authentic beauty of natural oak:

• LAR MAPLE – a light, bright shade for Scandinavian or minimalist interiors.
• LAR NATURAL – soft beige and sand hues offering warmth and timeless versatility.
• LAR HONEY – rich golden tones that add depth and a welcoming atmosphere.

With a V3 variation rating, every surface displays natural veins and knots, achieving realistic texture and visual movement.

Applications and combinations

The LAR collection adapts seamlessly to all kinds of spaces:

• Indoor floors and walls – kitchens, bathrooms, living rooms, bedrooms.
• Commercial areas – hotels, restaurants, offices, boutiques.
• Wet or semi-outdoor zones – Grip finish ideal for terraces, spas or pool areas.

Geometric and linear décors can be combined with the plain wood-effect planks, allowing creative contrasts or continuous, minimalist designs.

Design trends and inspiration

Aligned with Scandinavian and Japandi design trends, the LAR collection celebrates simplicity, light and natural textures. Its silky matte surface diffuses light softly, creating calm and harmonious interiors. Durable, timeless and visually balanced, LAR is the ideal surface solution for refined architectural and interior projects.

Conclusion

By uniting design precision, natural elegance and technical performance, the LAR collection by ITT Ceramic stands as a benchmark in wood-effect porcelain stoneware. Its geometric and linear décors combined with the 20x120 and 25x150 formats make it the perfect choice for creating warm, contemporary and sophisticated spaces where wood’s beauty meets porcelain’s durability.